Xplornet Communications, Canada's largest rural-focused fixed broadband provider, has rebranded itself as Xplore, with Xplore Inc. now its full registered name, with the Xplornet Enterprise Solutions division now named Xplore Business. CEO Allison Lenehan said: 'For nearly 20 years, we have chosen to focus on providing broadband to Canadians who have opted to enjoy rural living. Today, Xplore is committing to the relentless pursuit of an improved broadband experience for the better everyday living of rural Canadians. We have already started with the rollout of Xplore's new fibre-to-the-premises and 5G broadband services … This is the next era of our company's story – a new name, new brand, new world-class technologies, and a renewed commitment to supporting and improving rural living for our customers.'