Imagine you're trying to book a flight. You call the toll-free number and use the interactive voice response (IVR) to get through to bookings, but instead you are put through to the baggage area. You hang up and try again, but this time you wind up speaking to the airline lounge. Do you try a third time or call a competitor? I know what I would do. The IVR is now a key component to delivering a great customer experience, so what steps should a business take to ensure these systems are working op...